Hey guys! I hope you're having a great time thinking of awesome ways to take your biz over the edge.
Times are hard. This is one helluva fact that we have to live with in this day and age. Our economy is just beginning to recover from a slump. Some are still hard-pressed to find jobs. Generally, people are more careful about how and where they spend their money.
But in the face of all these, those who do have money to spend (and that's the majority of the population), still spend them. Business continues to grow (especially mine) and people continue to look for the products Internet marketers like you and me have to offer. you can learn more tips by joining the best digital marketing course in Delhi by digital marketing profs.
Admittedly, it can be difficult to market premium products in economically trying times. The superior items in our portfolio are certainly the ones that command higher prices, and when faced between the dilemma of choosing from two given options, most consumers will always settle for what is less expensive. Unless a particular customer is really looking for quality and won't compromise it for price, chances are, only the more affordable ones get sold.
So here are some tips to make marketing your high-end products more successful:
Focus your advertising on your high-end products. Capitalize on its features. Make sure that ad encourages them to click through your website where you'll show your other less expensive alternatives.
Put your most expensive, high-end offers at the top of your list. This puts them as part of your options and immediately enhances the other less pricey items on your list. Studies have shown that customers choose what is affordable and even if they can't afford the high-end, they'll most likely settle for what's next in line.
That would still mean more sales among your mid-range alternatives.
Offer at least three products with three pricing options: high-end, moderately-priced and economy. If customers can't choose your most expensive offer, they'll go for the moderately-priced item. Compare this if you only had two pricing options on your list: the moderately-priced and economy. They'll end up buying the cheapest one.
Obviously, selling more mid-range items would spell more profit than selling the same number for economy-priced ones.
You can still sell your most pricey products even in these economically trying times. All it takes is the right strategy.
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